Lanzhou
A Chinese beef noodles restaurant rebranding
Project Background
This project involves a redesign of the visual identity and the online platform for a Lanzhou beef noodles restaurant.
Goals
Elevate the restaurant's brand to enhance visibility and draw in more patrons.
Craft an interactive online menu for both the website and tablet interfaces.
Challenge
How to craft a fresh visual identity that both innovates and respects the restaurant's established sense of Chinese tradition.
